【Contents】

How do you do more with less?!
In an area of perpetual slowdown, reduced resources and smaller budgets, brands and startups are looking for alternatives to get the most out of their Marketing.

In this session, Paul will take the audience through a journey on different strategies and tactics that can be deployed to help brands optimize their assets and performance in Marketing and Media.

It will combine theory with actionable tactics that you can utilize immediately.

【Date】 21 September 2024 (Sat)
【Time】14:00-17:00 pm (Beijing Time, China)
【On Site】Floor 6, 667 Pan Yu Lu, Xu hui District, Shanghai, 上海徐汇区番禺路667号6楼（南洋大楼）, Metro Line 10 & 11, Exit 4, Shanghai Jiao Tong University Station & Zoom
【Fee】1,000 RMB
【How to Join】Register and add Wechat: 13122446246, Jack, and make the transfer to reserve a seat

【About the lecturer】

Paul Lin is a senior consultant in the field of Digital Marketing, Branding and Technology. He works with multinational corporations and entrepreneurs on their strategy and growth. In addition, he is an Adjunct Professor at NYU Shanghai and SKEMA Business School.

Paul has worked across multiple categories on brands such as Unilever, P&G, PepsiCo, Nestle, L’Oreal and Xiaomi.

Paul currently teaches Marketing and Communication at NYU Shanghai in their School of Professional Studies Program and with the SKEMA Business School in Paris. He is a Mentor at Orbit Startup, one of Asia’s largest VCs based out of Shanghai and Taipei. He sits on the Board of 3 start-ups, leads Digital Transformation for ATTA, and is a Senior Advisor to the Marketing Committee at the American Chamber of Commerce in Shanghai.

He hosts 2 digital podcast shows where he interviews expert thought leaders to gather insights and showcase them to his listeners. In addition, his community work involves running one of the largest Talent Leadership WeChat groups in China.

Paul is a leader, a collaborator, and an advocate for great ideas. He’s lived in the US and Canada and now calls Shanghai home with his wife, newborn son and 2 cats.

【Global EBA Program】

- EBA Participants can attend 8 topics courses
- Join Global EBA Alumni platform and attend networking events
- Business & Legal advice from the EBA program experts

Contact us for more details: 13671585920 (Wechat)

Please Register to get more details